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Hello! My name is Matt Folger.
For the past decade, I’ve worked at the crossroads of brand storytelling, athlete partnerships, and business operations. I’ve built campaigns with global brands, launched athlete-driven IP, and created the systems that make big ideas repeatable. My work lives where strategy, creativity, and execution come together to drive growth.
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My Work Samples
My Work
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💼 Experience
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REBRAND NY · Jan. 2024 - Present
Head of Operations & Business Development
- Spearhead strategy and execution of athlete brand partnerships, overseeing campaigns that integrate storytelling, sponsorship, media, and live activation.
- Collaborate with athlete clients on personal brand positioning, business strategy, and long-term career development.
- Building scalable operational systems that enable high-performance delivery across brand clients and talent portfolios.
- Implementing AI agents that compliment and enhance existing processes and workflow preferences of team members.
- Present to executive stakeholders and strategic investors to align marketing performance with business growth.
- Oversee event production company to execute experiential activations around major tentpoles (NBA Draft, Miami Art Basel, The Masters, etc.).
- Guide financial forecasting and resource planning to support company growth; exceeded 2025 Q1 gross revenue projections by 25% and 140% net.
- Develop customized scopes of work for brands and athlete clients across lifestyle, sport, and entertainment sectors.
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College Golf Experience · Mar. 2023 - Jan. 2024
Director, Marketing & Business Operations
- Oversaw full-funnel marketing strategy across website, email, newsletter, social media, partner marketing, paid media and content.
- Managed $100K digital ad budget; increased conversions by 25%.
- Launched a progressive web app that saved $100K in operational overhead.
- Built & executed marketing plan that increased 2023 summer camp revenue by 50% year-over-year.
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The Players’ Tribune · Jul. 2017 - Jan. 2023
Director, Athlete Innovation · Jan. 2021 - Jan. 2023
- Shaped multichannel marketing campaigns with high-profile athlete partners that maximized content and campaign performance.
- Developed revenue-generating tentpole events that blended the physical & digital worlds. Organized cross-functionally to ensure plans were executed in alignment with brand guidelines.
- Built an editorial project management dashboard that streamlined communication between departments. Automated data synchronization and information flows.
- Built a CRM that added data & analytics to athlete relationship management.
- Created the Players’ Externship, a rotational learning and development program for professional athletes. Oversaw program’s budget.
Senior Manager, Product Marketing · Nov. 2018 - Jan. 2021
- Led North American go-to-market and user growth strategy for a mobile app designed for professional athletes.
- Sourced & closed more than 10 B2B2C partnership deals across different categories (Collegiate & Professional Teams, Sport Agencies, Player Unions).
- Onboarded 500+ athletes
Manager, Social Media & Distribution · Jul. 2017 - Nov. 2018
- Managed a team of five full time employees and freelancers responsible for content creation, distribution, audience and channel growth, and innovative platform strategies.
- Launched the global football offshoot of the Players’ Tribune brand, and grew our Instagram presence to 200K followers in 6 months without paid media.
- Led 2018 World Cup content strategy spotlighting athletes from all 32 nations
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🎓 Education
Bachelors in Mass Communication - University of Delaware | 2012
- Specialized in Digital Media
- Produced the “Full Court Press” the University’s Student Television Network Sports Show
📬 Contact
Let's create something amazing together! Reach out to me at:
Thanks for stopping by! 💫
My Work // Automation Engineering
My Work // Account Management
My Work // Business Development
My Work // Brand Marketing